Privacy Policy 02




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To manage your registration as a user of the Platform 


If you decide to become a registered user of our Platform, we need to process your data to identify you as a user of the Platform and to give you access to its various features, products and services that are available to you as a registered user. You can cancel your registered user account by contacting us via Customer Service

For the development, fulfillment and execution of the purchase or services agreement entered into with us on the Platform


This purpose includes the processing of your data, especially: ▪ To contact you regarding updates or informational communications related to the features, products or services contracted, including quality surveys and to establish a degree of customer satisfaction with the service provided; ▪ To manage payment for the products you have purchased, regardless of the payment method used. For example: ▪ If, when purchasing any of our products through the Website or the App, you choose to activate the functionality of saving your card data for future purchases (whenever this feature is available), we will have to process the data indicated for activation and development of this functionality. The consent to activate this functionality allows the automatic filling of your payment data to appear in subsequent purchases so that you do not have to re-enter them in each new process, and these data will be considered valid and valid for subsequent purchases. You can change or cancel your cards at any time via the payment information section, either from your registered user account on the Site, or from the App Wallet functionality of ▪ If you use the App Wallet functionality to pay for your purchases in person, we need to process your data to activate it, so you can start your purchases in the physical stores of Incredible Wisdom, Lda.

(“physical stores”) appointed for such purpose. ▪ Activate the necessary mechanisms to prevent and detect unauthorized uses of the Platform (for example, during the purchase and returns process and also to prevent potential fraud committed against you and/or us. If we consider that the transaction may be fraudulent, or if we detect abnormal behavior that indicates an attempt to fraudulently use our features, products or services, this processing may result in consequences such as blocking the transaction, or deleting the user account. ▪ In order to manage any returns or exchanges after your purchase and manage requests for information on availability of items, product reservations through the Platform, depending on the availability of such options at any given time.

For billing purposes and to provide you with receipts and invoices for purchases made through the Platform. ▪ In order to ensure that you are able to use other available features or services, such as purchasing, receiving, managing and using the Gift Card, or Gift Voucher, and to provide you with access to and use of the Wi-Fi that we make available to our customers in Physical Stores.




To satisfy requests or requests made through the Customer Support channels

We only treat personal data that are strictly necessary to manage or resolve your request or order. If you contact us via telephone, the call may be recorded for quality purposes and so that we can respond to your request.

For marketing purposes.

This purpose includes the processing of your data, mainly, to: ▪ Customize the services we offer you and allow us to provide you with recommendations based on your interactions with on the Platform and an analysis of your user profile (eg based on your shopping and browsing history). ▪ If and when you subscribe to our Newsletter, we will process your personal data to manage your subscription, including sending personalized information about our products or services through various means (such as by email or SMS). We may also make this information available to you via push notifications. if you have activated them on your mobile device. ▪ Therefore, bear in mind that the aforementioned data processing involves analyzing your user or customer profile to establish your preferences and, therefore, which products and services best suit your style when we send you information . For example, based on your shopping and browsing history (ie depending on the items you clicked on), we will suggest items that we think might interest you and, if you are a registered user, we will provide you with the "Cart Recovery" functionality.

Remember that you can unsubscribe to the Newsletter at any time without any cost through the "Newsletter" section of the Platform, in addition to unsubscribe using the instructions we provide you with each communication. If you do not wish to receive push notifications, you can disable this option on your mobile phone. ▪ Show you internet advertisements that you can see when you visit websites and apps, for example, on social networks. The advertising you will see may be random, but on occasion it may be advertising related to your preferences or shopping and browsing history. ▪ If you use social media, we may provide companies with which we collaborate with certain information so that they can show you ZARA advertising and, in general, offer you and users like you advertising that can take into account your profile in profiles of the so-called social networks. If you would like information about the use of your data and how advertising works on social media, we recommend that you review the privacy policies of the social media pages on which you have profiles. ▪ We also use your data to perform segment analysis and measure the advertising we show users on some of our contributors' platforms. To this end, we collaborate with these third parties who provide us with the necessary technology (eg cookies, pixels, SDK) to use these services. Please keep in mind that although we do not provide personally identifiable information to these contributors, we do provide them with some form of identifier at a time (for example, an advertising ID associated with the device, an identifier associated with a cookie, etc.). If you would like to receive more information in this regard, please consult our Cookies Policy. Likewise, you can delete your advertising ID or disable personalized advertising on your device (if you have our App installed on an iOS device you can configure your preferences in Settings/Privacy/Advertising. If your device is Android, go to Settings /Google/Advertising). ▪ Data enrichment: When we gather your personal data from a variety of sources, we may consolidate it under certain circumstances in order to improve our understanding of your needs and preferences related to our products and services (including for purposes of analyses, generating user profiles, marketing studies, quality surveys and improving our interactions with our customers). This refers, for example, to how we combine your information if you have a registered account and, using the same email linked to your account, make a purchase as a guest, or to information that is automatically compiled (such as, for example, IP and MAC addresses or metadata) that we may link to the information you have provided us directly through your activity on the Platform or in any of our stores (for example, information related to your purchases, whether in physical stores or online, your preferences , etc.).

Carry out promotional actions (for example, to organize competitions or to send the list of saved articles to the email address you have provided us with). By participating in any promotional action, you authorize us to process the data you have made available to us depending on the promotional action and to communicate them through various means such as social networks or on the Platform itself. In each promotional action that you participate, you will have available the terms and conditions through which we will give you more detailed information about the treatment of your us personal data. ▪ Disseminate on the Platform, or through our channels on social networks, photographs or images that you have shared publicly, whenever you give us your express consent to that effect.

Functionality and quality analysis to improve our services

If you access our Platform, we inform you that we will treat your browsing data for analytical and statistical purposes, that is, to understand how users interact with our Platform and with the actions we implement on other web pages and apps, so that we can improve our services. In addition, we will occasionally carry out quality surveys and actions aimed at finding out the degree of satisfaction of our customers and users and detecting areas where we can improve.