Privacy Policy 03

 

HOW ARE WE LEGALLY AUTHORIZED TO HANDLE YOUR DATA?

The legal grounds that allow us to process your personal data also depend on the purpose for which we process them, as explained in the following table:



 

Goal

Legitimacy

Manage your registration as a Platform user

The processing of your data is required in accordance with the terms that govern the use of the Platform. In other words, in order to register as a user on the Platform, we need to process your personal data, otherwise we would not be able to manage your registration.

Development, fulfillment and execution of the purchase or service agreement

The processing of your data is necessary for the conclusion of the purchase or service contract with you. Certain data processing related to the purchase process is activated only because you request or authorize it, such as storing payment data (card) for future purchases, or processing data necessary to read receipts via the section App Wallet, or to provide you with the I'll Be Back / I'll Be Back Now features (where such features are available). In these cases, our data processing is based on your own consent. We consider that we have a legitimate interest to carry out the necessary checks to detect and prevent possible fraud or fraudulent uses of the Platform, for example, when making a purchase or return. We understand that the processing of this data is positive for all parties involved: For you, as it allows us to create measures to protect you against fraud attempts perpetrated by third parties; for us, as it allows us to prevent unauthorized uses of the Platform; for all our customers and society, as it also protects their interest by ensuring that fraudulent activities are discouraged and detected when they occur.

Client support

We believe that we have a legitimate interest in responding to requests or questions that you put to us through the various existing contact channels. We understand that the processing of this data is also beneficial to you, as it allows us to provide you with adequate assistance and answer your questions. When contacting us, in particular, to manage incidents related to your order or the item/service purchased through the Platform, the processing of your data is necessary for the conclusion of the purchase contract. When your request is related to the exercise of the rights about which we inform you below, or to complaints related to our products or services, we are legally authorized to process your data for the purposes of compliance with our legal obligations.

. Marketing

We are legally allowed to process your data for marketing purposes once you give us your consent, for example, when you accept to receive personalized information through different channels, when you accept to receive push notifications on your mobile phone or configure the settings of your mobile device to allow personalized advertising, or when you accept the terms and conditions to participate in a promotional action or to publish your photographs on the Platform or on our social media channels. To provide you with personalized services, or to show you personalized information, whether on our Platform, or on that of third parties, and also to engage in data enrichment, we consider that we have a legitimate interest in performing a profile verification with the information we have about you (such as browsing history, preferences or purchases) and the personal data you have provided to us such as age range or language, as we understand that processing this data is also beneficial to you once that allows you to improve your user experience and access information according to your preferences. 

Functionality and quality analysis

We believe that we have a legitimate interest in analyzing the functionality of the Platform and the degree of user satisfaction, as we believe that the processing of this data is also beneficial to you, since the purpose is to improve the user experience and offer a service with more quality.